According to Frank Hollis, Mass Spectroscopist for 34 years, the Moon is not black and white; it just looks that way. Frank Hollis answered Quora’s online Q&A site on Jan 30, 2018, “The Moon is very, very, very light pink. If you take a photo of the Moon, with a good camera and lens, then boost the saturation quite a bit, you can bring out the true colors of the Moon.
That’s what I did for a photo to capture the true color of the moon. The dark blue areas are the lunar mare. They are mainly basalt. The pink color is almost certainly due to potassium feldspar.”
Some may disagree with the scientific method used by Hollis, but there is no denying that the Moon does have some color. The best and truest photographs are the ones take from space. The gray color you see down here on earth comes from the covering of the Moon, which is mostly oxygen, silicon, magnesium, iron, calcium, and aluminum. During the day, the Moon has to compete with sunlight. That sunlight is being scattered by the atmosphere, so the Moon appears white.